Paul Kedrosky points to a Financial Times piece on bloggers and niche job boards. A niche job board was something that I first saw by way of 37signals, but very soon a number of influential bloggers had started their own job boards with the help of companies like SimplyHired and JobThread.

Not listed in the article are Jobster and Edgeio,the latter powering the job board at TechCrunch. While niche job boards definitely have their place and are an intriguing development in the whole job search field, one in which incumbents like Monster and HotJobs are becoming increasingly irrelevant, at least for tech positions, too much is made of the whole idea of bloggers hosting job boards. To this writer, job boards are just another form of affiliate marketing, targeted at a specific and potentially lucrative niche. For those who like some spice one could argue that this is a classic example of The Long Tail where a Rails developer might actually find a job most easily via the 37Signals job board, than one of the bigger sites. The buzz words though are “potentially lucrative”. Will this make sufficient money for publishers and job search providers? That we will have to wait and see.

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