By Deepak on Nov 7, 2007 in Business 101, Marketing, Semantic Technologies | 0 Comments
Our main product is a technology that can directly answer questions put to it on any topic and dramatically improves the quality and accuracy of results compared to any existing search technology.
By Deepak on Aug 20, 2007 in Industry Analysis, Marketing | 1 Comment
Paul Kedrosky points to a Financial Times piece on bloggers and niche job boards. A niche job board was something that I first saw by way of 37signals, but very soon a number of influential bloggers had started their own job boards with the help of companies like SimplyHired and JobThread.
By Deepak on Jul 23, 2007 in Business 101, Marketing | 2 Comments
I am sure you’ve seen this in most business 101 type books and articles. If you have no competition, you might need to rethink if you are in the appropriate business. But what if you have some competition? One of the first things I learnt as a product manager was never to [...]
By Deepak on Jul 5, 2007 in Industry News, Marketing, Startups | 0 Comments
I am not sure how popular SlideShare is, but I find it extremely useful. It is a great resource for some great (and some terrible) presentations, has a cool interface and puts social features around it. The Facebook app is also quite nice. Via Webyantra comes the news of SlideShare’s advisory [...]
By Deepak on Jun 30, 2007 in Marketing, Startups | 0 Comments
First things first. I dislike MySpace immensely. Not the concept, but the site. I survived there for a grand total of two weeks and then canceled my account. Facebook on the other hand is a different matter. I signed up to Facebook quite serendipitously at the same time that [...]
By Deepak on Jun 22, 2007 in Marketing | 0 Comments
Wetpaint and Wikia allow people to set up communities around a particular subject. Wikis or other community-oriented sites that foster participation and information sharing work very well for businesses that are consumer facing. The best case scenario is one where the company does not even need to set up such a service. Rather, [...]
By Deepak on Jun 17, 2007 in Marketing | 0 Comments
In the May 2007 issue of Harvard Business Review, Duncan Watts and Jonah Peretti write
Viral marketing has generated a lot of excitement recently, in part because it seems like the ultimate free lunch: Pick some small number of people to seed your idea, product, or message; get it to go viral; and then watch [...]